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The Real Talk With Client Series

Stemming from We’re way overcomplicating gaining muscle and getting stronger I’m going to have a series where the motto is, I don’t know, let’s call it something corny like “ruthless pragmatism.”

There has been a trend in the fitness space of investigating research, then attempting to work backwards to a practical recommendation. On the surface, this makes sense.

In the real world, with actual, breathing clients, you basically can, and should, never do this.

In fact, let’s work backwards from **practicality** on this very topic.

The two personal training models:

-> I don’t consider classes of 10-30 people to be personal training. You can’t personalize anything at those numbers.

When viewing this at scale -you want to train more than a handful of people- you’re reduced to semi-private or 30 minute sessions. Hour long sessions are expensive to the point few can afford it / few trainers can get many people to pay that much.

-> Frankly, after one or two initial sessions, almost nobody needs 60 minutes one on one attention either. The only clients who do have dementia. (Literally.)

Alright, so you’re a trainer. You have 2-6 people at a time, or you have one person at a time, in 30 minute intervals.

You’re asked…

“How much protein should I eat?”

In the real world, an extremely obvious practical consideration comes into play: time.

How long do you have to answer? Many of the most popular writers will write an article well over a thousand words on this. Many get over 3,000 words and or use multiple articles, AND have done interviews on the topic. If you type “how much protein do you need” into Google, the top page is 1,800 words.

Humans read at roughly 200 words per minute. We read faster than we speak. That means a thousand words is a minimum of 5 minutes.

Are you really going to take

5 minutes / 30 minutes = 17%

of someone’s training session to tell them how much protein they should eat? If they ask you five more -in their view- utterly basic questions, you’ll have spent the entire training session on your answers.

If you’re semi-private, are you going to ignore all your other clients for 5+ minutes?

Have you ever talked to someone for 5 minutes without them speaking back to you? Do you really want to be lectured to like that yourself?

Do we think the average person in front of you WANTS to listen to you talk for 5 minutes about protein?! Yes, you became a trainer because you love fitness, but your clients hired you because they don’t love fitness.

What are the odds the average client, who has 35+ pounds to lose, is going to track their protein intake? Should they be worrying about it at this stage? (Does the average person ever need to worry about it???) The learning of which foods are protein rich, needing to read food labels, downloading MyFitnessPal to type in their food log multiple times a day? When it’s all but a coin flip whether they even show up their next session? We’re in the precarious stage of whether this person can make a 2-3 time per week change (come to the gym), yet we’re also going to ask them for a 3-6 time per day change (track their protein every time they eat)?

The rules of the series

I’m going to rattle off as many topics I can think of. The rules for addressing each one:

Ideas for topics

Feel free to send me a note if there’s something you want to see. Here are some ideas so far. This will be a working list as I write-

Something that could be worth doing with this series is read each topic’s title, then think of either how you would answer the question, or how the question is commonly answered online. Then contrast that with my answer. Some might be thinking it’s impossible to answer these in 60 seconds or less. Hopefully you’ll be pleasantly surprised. And for those who think they have a better answer, be sure to share!

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